Forza Motorsport is a massively successful game franchise, generally regarded as the best looking game on Xbox, and the undisputed king of console racing games. But with all this cred comes a problem. People assume it is difficult. It is for serious players only. The truth is anyone can jump into this series quite easily, you just pick a car and drive. To demonstrate this we created a short film where players from all walks a life, including Adam Carolla and Ken Block, participated in the classic kids game Musical Chairs. Only with a bunch of super cars. And one Yugo.
We followed up the main film with a series of :30s commercials where we could focus on two competitors participating in some good old pre-race shit talking while showing off the game's beautiful in game footage.