The first element of the Z-Pump campaign was the commercial. We wanted to show how this shoe could "Pump To" handle any situation the city could throw at it. This started a visual language based around "Pump To ____" plus words, illustrations, and imagery to demonstrate the various challenges of urban running.
Z Pump | Web Site Design
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/b9c5c7b24364eb705b112a24_rw_1920.jpg?h=b2228424bc5e2b1ffaf1b489631931b4)
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