Pandora | That Song

Pandora differentiates itself from other streaming services with the Music Genome Project utilized by its advanced predictive algorithm. Thats a lot of Sci-Fi sounding words, but the end result is that Pandora knows what songs you like, and can provide the right song at the right moment to truly move you. Any music service can provide those magic moments, but Pandora's unique system is designed to do this more consistently and more often. Instead of getting bogged down in the rational reasons why you should listen to Pandora, or start boasting about a bunch of technical details, we took a much simpler, and profound, approach. Show real people having a real moment with the music they love.

That Song | Silent :15s

While shooting the longer anthem spot we captured a number of really moving silent moments. These were edited down to :15.

Jose's Song

Joi's Song

Garett's Song

That Song | Digital

A large part of this campaign was based around a series of stills, captured much like the films, using real people in the middle of having a connection to their music. Headlines were included with their best attempts to explain this feeling.

As the campaign continued we evolved it to omit the headlines, just showing the quotations, much like the simplicity of :15 silent commercials this created more of a focus on the moment.