That Song | Silent :15s
While shooting the longer anthem spot we captured a number of really moving silent moments. These were edited down to :15.
Jose's Song
Joi's Song
Garett's Song
That Song | Digital
A large part of this campaign was based around a series of stills, captured much like the films, using real people in the middle of having a connection to their music. Headlines were included with their best attempts to explain this feeling.
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/5908ca614ea464039bce6565_rw_1200.jpg?h=ea18640d0f0be620957ae28a1d1e0fa6)
As the campaign continued we evolved it to omit the headlines, just showing the quotations, much like the simplicity of :15 silent commercials this created more of a focus on the moment.
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/703fa64901e3b1cd416d8ee6_rw_1200.jpg?h=2153bd4b60b55cb8266c9a9d3e980655)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/f768c0f54311afa4652f82f6_rw_1200.jpg?h=03f5e9b57dd7691a280d99a6468fd9b4)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/45154d1730686dd9daa2bc83_rw_1200.jpg?h=ebb9a3cdcd00b496a016342c6507d77e)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/ceb05dae4b11484ee3339003_rw_1200.jpg?h=b61887309b57f991fcedb01f32227d94)