Starting with the core elements of the brand we developed a new logo, color palette, and typeface guidelines. These guidelines needed to be robust, but simple enough that non-designers could easily utilize the brand elements.
The website was by far the largest part of the rebranding exercise.
The biggest challenge was the work section, with a vast history projects of varying complexity and content we needed to develop a visual system that would allow for easy updating while allowing each project to be displayed in a way fitting to their content. A system of modules was developed to allow each of these projects a unique presentation.