Brand Guidelines
Starting with the core elements of the brand we developed a new logo, color palette, and typeface guidelines. These guidelines needed to be robust, but simple enough that non-designers could easily utilize the brand elements.
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/d293cc07-da94-4414-a96a-636612b5a7ed_rw_1200.png?h=2d9f80c05115cab70c7a62afd2c5852f)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/ec57cd93-b7f0-4d70-9167-1df99a8cf2f3_rw_1200.png?h=096c98ad1a5ec0dcb4a7738ed2424505)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/38c7adfd-1b92-4408-874d-1dbcbc804180_rw_1200.png?h=a903ea195f7628f4870475d2a9065fc0)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/61e4a85a-5fc6-443b-b4cc-16d843edcbbf_rw_1200.png?h=7dbe3548113a7feca013c6799dff053b)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/059ca656-68da-4703-af8a-74b8777ff892_rw_1200.png?h=5d52fb7774ca0c41a59068f59b4a6a74)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/17cfbd72-60b6-4de9-abf1-749befa23412_rw_1200.png?h=b579f4caad4801612039aceac0db57dd)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/a67dbbd5-e626-4cb7-a451-5ba3c9474c78_rw_1200.png?h=a052d3cdc8c68190f20194246394f0c7)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/61ae9c92-9fe2-4c0d-941b-a6d7a526e250_rw_1200.png?h=83622294fcdaba82625cbcabd2883576)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/e8dbbe9e-1bab-4f00-93d4-bc26e1c9ca9e_rw_1200.png?h=c58a2f025fcfe48b19b984737f25c8ad)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/7827cd95-fe2b-45c1-aedd-2131f7bb324f_rw_1200.png?h=695db9c2f192e7eb64a93f7b270d02f4)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/c77ea153-d250-46c7-ab58-1b3d88c0847d_rw_1200.png?h=ae1e529e5ea6151424a136e023a80782)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/8865d5d9-4828-4d9b-b015-1529bdf9518a_rw_1200.png?h=2a8a1aa83b8d149f691c6f4728f3f6f8)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/c5078708-2bf6-4ab7-9f30-c504297c85e9_rw_1200.png?h=17bed3d4d33912aff56513c12a4a1e7e)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/1556e33a-b94d-42b9-8d9f-87b160368bfc_rw_1200.png?h=4b0c128be3c777f77fd22ba782b2c35e)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/f0fefdee-f89d-41b4-b9a3-27a1c069459a_rw_1200.png?h=108e3af6d532840e00803b17eb17c1f0)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/522becf7-6406-4212-973b-023340844a37_rw_1200.png?h=f68215e7ddf3c88e080a44645be9cc8b)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/8f29e9f1-7880-4f2a-91fc-805ee2b4f4fb_rw_1200.png?h=ec2798ef74500d443062f7ea969614ab)
Website
The website was by far the largest part of the rebranding exercise.
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/b9f56fc7-68a3-4b16-b79c-797149603fd0_rw_1920.png?h=d81a88104c7575e14eb59f4253da0f56)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/04d36f2b-699b-428f-9252-4e479659cbd0_rw_1920.png?h=b48ce78beade4d6b12ef1b4e8e107443)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/39fd2994-90bd-48d9-84c9-4c9487c224f5_rw_1920.png?h=6ea12d65f58962696c8a766de8a79df1)
The biggest challenge was the work section, with a vast history projects of varying complexity and content we needed to develop a visual system that would allow for easy updating while allowing each project to be displayed in a way fitting to their content. A system of modules was developed to allow each of these projects a unique presentation.
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/3dbcb120-3380-4304-a42d-7769e6b867f6_rw_1920.png?h=4659ef798c6469681c844b2dd81a4919)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/cf69b96d-19b6-4f23-8091-9aa886127be1_rw_1920.png?h=4e7fe2e2f6cce73c9aa0f3429a8b0a84)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/bbc6f769-a570-4572-b352-b9a8b4c8395f_rw_1920.png?h=0985ce40fe6e0490cb15180d5f484d44)
![](https://cdn.myportfolio.com/c998d6d01e1e79eb3013512bdeb8f667/340cdf52-ac4c-4432-bf27-1d865569bbe1_rw_1920.png?h=094e8e9dde81223557fbdd1bda21e71b)